Facebook launches Messenger Day globally, takes on Snapchat

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Facebook Inc. said on its blog on Thursday that its latest Messenger feature Messenger Day would become available globally with today’s updates on iOS and Android devices. Being initially tested in some countries outside the United States like Poland and Australia since last September, Messenger Day is very similar to Snapchat as it provides users with an option to make photos and videos with its internal camera and edit them with filters, texts and drawings. The press release said that there are over 5,000 frames, effects and stickers available for use.

The photo or camera updates will last 24 hours only and you can choose whether they will be public or visible just to some of your friends. They can also be saved to your phone by pressing the button in the bottom left corner.

David Marcus, Facebook’s vice president of messaging, said that there would probably be ads between these user posts at the top of Messenger feed.

Although Messenger Day is rather similar to Snapchat like other Facebook’s novelties such as Instagram Stories and WhatsApp Status, it has one distinctive characteristic and that is showing who of your contacts that posted something on Day is active now.

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